Creative marketing and
driven by insight integration
giving brands an unfair
WHAT WE DO
Do you want your competitors to talk about you in their boardrooms rather than you talking about them? You need dynamic creative solutions. Our tailored solutions deliver results, achieve sustained growth and make you the topic of conversation.
Working without metrics is like walking in the dark. We combine strategy, experience and analytical expertise to enable decision making and ensure positive outcomes.
MARKETING & BRANDING STRATEGY
We help companies align their marketing and brand strategy with overarching business objectives, gain better brand positioning, cultivate a strong, trusted image and drive attention earning results.
CAMPAIGN & EVENT
We create events your audience won’t want to miss. We bring collective, clever creativity backed by thoughtful, calculated logistics to transform ordinary events into unmatched experiences.
We tell your story and amplify your message so that you gain control of the conversation. From PR outreach, earned media, advocacy, spokesperson services to crisis management we’ve got you covered.
MEDIA & CONTENT PRODUCTION
Every brand has a story to tell. We will bring you story to life in a powerful way. Great video and multimedia content is more than lights, camera, action. It immerses your audience in an engaging experience, promoting a deeper, more authentic connection.
We believe in innovation and staying ahead of the curve. There is no one-size-fits-all strategy. We look at your needs, goals and metrics to ensure you get the results you want, and if necessary assemble a team around your objectives.
Some marketers and consultants focus too much on the 80%. We focus on the 20%! We analyze your organization to determine what course of action would have the greatest impact towards your success. And most of all, we are committed to giving each and every project our all.
SOME OF OUR
As an artist, musician, composer and filmmaker, Shmuli began his career as a successful producer and jingle writer. His work has been aired on Nickelodeon, The Cartoon Network, WABC, WCBS, Fox and more.
Shmuli served as Director of Marketing at Kars4Kids, one of the nation’s largest non-profits. At Kars4Kids, Shmuli was responsible for pioneering the companies shift into many new digital areas, as well as their media campaigns and world famous TV commercial jingle campaign. Shmuli’s passion for creativity and media still drove him as CardCash’s Chief Revenue Officer. Card Cash, featured in Forbes and on the INC 500 for 6 years in a row is a thriving tech startup, and Shmuli’s visionary leadership and creativity was reflected in their groundbreaking business strategy and marketing campaigns.
Creativity is only half the equation. As CEO of fwd/NYC, Shmuli’s marketing and consulting firm, he constantly demonstrates the ability to fully understand a company or non-profit’s needs and guide it to success. He has deployed innovative and comprehensive marketing solutions, establishing an insight-driven culture, and setting a template for marketing’s strategic impact on business. Shmuli is also a published writer and sought after speaker.